A sustainable future is within reach — Tesla’s mission is to accelerate the world’s transition to sustainable energy.
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System Design, Typography, Grid System, Motion Graphics, Style Frames, Storyboarding, Time Management, Leadership…
As the design lead for Tesla’s flagship annual Impact Report for three consecutive years, I have developed and refined the system, template, and visual framework that define the publication’s identity. By setting a clear art direction early—well before final content was in place—I ensured a cohesive, forward-looking visual narrative aligned with Tesla’s brand values. Beyond layout and visual design, I also directed the motion design approach, creating fundamental style frames and storyboards that shaped the dynamic presentation of Tesla’s impact on various social media platforms.
The 2024 report once again earned outstanding feedback and broad public visibility, effectively communicating Tesla’s achievements through impactful, data-driven design.
I established a comprehensive set of design guidelines to make the system efficient and scalable for the design team to implement once the content was finalized. This proactive setup allowed us to stay agile and well prepared for inevitable adjustments as cross-functional teams contributed feedback. The documentation included detailed guidance on color usage, typography, component formatting, and Figma variants, along with all relevant master settings to help designers easily apply consistent visuals and maintain design integrity throughout the process.
I developed initial storyboards and style frames for social post animations, covering both data-rich content and Instagram Story intros. These drafts sparked the team’s creative direction and gave designers a strong foundation to refine the content and deliver the final assets on time.
Social Post Animation Style Frames Draft V1
Social Post Animation Style Frames Draft V2
Instagram Story Intro Storyboard
