Cyber Odyssey (2024) ←
After over 100 tour stops across Europe and the Middle East, the Cyber Odyssey has come to an end.
Art Direction, Graphic Design, Motion Graphic, Social Media, Webpage, Illustration, Large Format Print, Template Design, QC with merch production..
Tesla EMEA welcomed multiple Cybertrucks from the U.S. and organized an odyssey across Europe with more than 100 tour locations from May to July. The campaign was highly successful, attracting thousands of test drives and significantly boosting merchandise sales. The Odyssey Tee was one of the most popular items during the event and continues to generate substantial revenue.
After witnessing the success of this campaign and its visually appealing design, the APAC team requested to implement it as well to boost sales and drive incentives and then it became a larger-scope
Teaser Video Editing: Antonio Alterio
Motion Graphics: Laura Radzewicz
