Marketing Email Design System

Designed to be engaging, flexible and easy to scan.

Complete Workbook (For Dev)

Best Practice Deck (For Comms)

System Design, Email Design, Collaboration with Dev Department, UI/UX, Marketing Visual Design, Digital Assets…

Designing an email system is a complex endeavor, yet I successfully upgraded the entire marketing email's appearance. This involved revising the typography layout and various components, and developing a new system that allows readers to quickly scan the content. Additionally, I created a Best Practice Deck to share with all communication teams, providing a comprehensive reference for the desired appearance of Tesla's external emails. Categorizing these emails into three tiers further streamlined the collaboration process.

See Workbook and Best Practice Deck in the left column.

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